Thursday, May 5
1:00 pm - 2:15 pm
Room 304
Successful Diversification: Lessons from the Leaders
With heating oil volumes dropping, fuel dealers are increasingly looking to alternative revenue streams to grow more profitably. Customers may like you as their fuel dealer, but that doesn’t mean they will flock to you to buy plumbing services, air conditioning, energy audits, electricity, lawn care, propane, alarm systems - you name it. Nor does it guarantee you will profit from providing these services.
What do you need to do to reposition your company - both internally and externally? How do you align your staff behind your transformation? What oil industry “habits” do you need to break? What are the practical and strategic hurdles you’ll need to anticipate and overcome? What will it take to win?
In this positive, energizing session, Blaine will bring to life a blue print for success. He will “connect the dots” for companies large and small, who are hoping to branch into new areas. He will also introduce several fuel dealers who are successfully transforming their companies. They will share their own lessons and suggestions for making the leap from oil company to something more.
Blaine Fox, Vice President, Warm Thoughts Communication